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Wednesday, 14 March 2018

Google Bans Bitcoin Ads


The Largest Search Engine in the world, Google has announced that it will formally restrict all advertisement of “Cryptocurrencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice),” including aggregators and affiliates regarding “cryptocurrencies and related content.”


Summary:


  • To advertise through Adwords, advertisers will need to Be licensed by the relevant financial services authority in the country or countries they are targeting.
  •  Ensure their ads and landing pages comply with all Adwords policies;
  • Comply with relevant legal requirements.
  • Advertisers can collect certification from Google from March 2018.
  • This is coming few weeks after Facebook announced that ads must not promote financial services that are frequently accompanied by with misleading promotional practices.
  • The Search Giant has had a problem of Bad ads with some attempting to send someone malware-laden file.
Given Google's influence in the internet-world, Many worry such a wide net cast might inadvertently scoop up crypto businesses and operations acting legitimately. What do you think?


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